“Some people look at a picture for thirty seconds, some for years. It doesn’t really matter because a picture is like life. You take out of life as much as you are able to take out of life, just as you take out of a picture as much as you can take out of a picture.”—Oliviero Toscani
Kleenex sent a handful of gift packs to people on Facebook who complained about having a cold, and ended up turning 50 people with colds into 1800 interactions and over 500K impressions. Sometimes you only have to be nice to a handful of people who might need your product. This is how snot goes viral.
Adam and Eves John Lewis campaign is easily one of the adverts which has been a big talking point of the year. It’s one of our favorites and had been titled ‘Campaign of the year’ by Campaign. We think its a well deserved win for Adam and Eve. The campaign was really well thought out and had somewhat of a blanket release.
The ad had a series of stages and elements which all added to the mass appeal and reach of it.
11 November John Lewis launches its Christmas ad, “the long wait”, on its Facebook and YouTube channels. The 90-second spot, created by Adam & Eve and directed by Dougal Wilson, features a young boy impatiently waiting for Christmas.
12 November The ad breaks on TV during ITV’s The X Factor. It immediately trends on Twitter.
16 November Just five days after launch, the ad racks up more than one million views on YouTube.
20 November The soundtrack from the ad, Please, Please, Please Let Me Get What I Want by Slow Moving Millie, enters the Official UK Top 40 Singles Chart at number 36.
28 November Slow Moving Millie’s song heads a new album released by John Lewis in aid of Save the Children. Reworked features a number of tracks used in its TV campaigns over the past four years.
We’re sure Adam and Eve will be in high demand in the new year and will be winning clients all over the shot! Well done!
United Colours of Benetton are renowned for their controversial ad campaigns from the days of Oliviero Toscani. Their latest campaign is just as controversial. The ‘Unhate’ campaign was launched last week and definitely hasn’t failed in causing a stir once again!
these are just a few of the print ads, the third one has caused the most controversy and already been banned just days after the release. The poster campaign was accompanied by a guerilla campaign.
It can be assumed that United Colours of Benetton are aware the campaign would be short lived and banned, yet the impact will remain.
It probably only a matter of time until the entire campaign is retracted.
This is a Blog for a collaborative project with 3 ed&ad photographers for fashion designer Lauren Rayment.
We teamed up with Editorial and Advertising Photography students, and were briefed by the designer herself. Previous editorials or photographs of her designs had been edgy or hard, we had to create a editorial which presented her designs as soft and feminine.
The Blog shows the process start to finish, and the whole teams involvement. We were all pleases with the final product. It was great to work on something Fresh and New. It allowed us to to work with new people and take on new role, through being present at and involved in the shoot.